Print or web?

Graphic Design and indeed Green Publishing’s services cover print, animation and the creation of websites. We are often asked which method of communication is ‘best’.

Really it is horses for courses, If a message is better communicated through print versus web then it should be produced for print. If interaction is important, then the internet is probably best. The internet can stand alone as a medium, but with no support from print, websites are often easily forgotten or never found in the first place.

While the internet has the flash and sparkle that print sometimes lacks, people need a break from constant motion, glowing colour and computer screens. Often both print and web design are needed in tandem; as they can quite often compliment each other.

The one-two punch of a good print ad that features the web address of a well-designed and thought-out website is the ideal way to go.